 |
 |
 |
 |
 |
"Their insight and partnership approach was invaluable: they are creative, strategic, organized and smart. They helped us to focus on the core business issues, to plan strategically, and to properly use focus groups, usability testing, and trend analysis to inform our decisions."
Sandy Salem
VP Marketing,
Bell Globemedia Interactive |
|
|
Connection
Marketing is intimately connected with almost every other process within the organization. From the marriage of marketing and technology with the web, to the fusion of Brand with corporate culture. Understanding these connections (and the many others) is the only way to maximize marketing ROI.
|
|
|
 |
|
|
|
Marketing
 |
Social Media Strategy Framework
The Framework is a methodology that helps set Social Media Strategy - both at an individual and organizational levels. The framework also addresses best practice policies and risk mitigation.
|
|
STRATA: Strategic Target Analysis
Putting the customer first is a mantra of most organizations, but how often is this group left at the door when planning a marketing or web initiative? How do you connect your overall marketing strategy with customer requirements - and then connect these to specific, actionable plans? Strategic Target Analysis (STRATA) is a facilitated methodology that defines specific marketing tactical priorities, on and off the web.
|
|
BLUEPRINT
Pinetree Blueprint is a planning methodology that is used to translate a corporate strategic initiative into a specific tactical plan - and gain management buy-in during the process.
|
|
NAME
The name of a product, company, division, or process is critical to its success, as the name represents the underlying brand. Pinetree NAME is a structured brainstorming process that efficiently creates this name.
|
|
BRAND ASSESSMENT
Best of class organizations recognize that their brand must go beyond their logo. And that their brand starts internally, then resonate externally. Pinetree Brand Assessment is a comprehensive review of the effectiveness of your brand strength, and a set of specific, actionable recommendations for improvement.
|
|
DESIGN DISCOVERY AND EXECUTION
An organization only has one chance to make a great first impression, and the corporate identity, logo, or website are usually the way this happens. Pinetree Design Discovery efficiently translates your organizational priorities and "culture" into either a corporate identity, logo, or website.
|
|
INTEGRATED MARKETING PLANNING WORKSHOP
Most organizations don't effectively integrate web and email-related marketing capabilities into their planning cycles. When there is an online component, it is often a tack-on campaign done by outsiders. This in-house workshop empowers strong traditional marketers to develop integrated marketing plans internally. Deliverable for the workshop is a framework for (and the beginning of) an integrated marketing plan.. |
Pinetree Thought Leadership:
Ask for our recent White Paper on Viral Marketing.
Upcoming White Paper: Branding 911: It's More Than Skin Deep.
|
|
|
